Jordan Silva
Environmental Econ.
Blog post 2
Why
Do Environmentalists Seem Determined To Torment, Rather Than Convince?
This
article poses the question, instead of tormenting people by banning the use of certain
plastics or charging for non-plastic bags at the grocery store, why not incentivize
it? Instead of getting charged for non-plastic bags or not being able to use a certain
plastic container because it has been banned, pay people to recycle.
A company called Wecyclers
“is fueling social change for the environment by incentivizing people in
low-income communities to capture value from recyclable waste in Lagos, Nigeria”
(goexplorer.org). They use a fleet of low-cost bicycles as a collection service.
Everything that is collected is sorted at central deposits. Then the
recyclables are sold to recycling companies. Wecyclers provides jobs as
collectors and sorters to low-income youth. “Families who recycle their waste
receive redeemable Wecyclers points over their mobile phone through an
SMS-based incentive program. These points can then be used to buy goods they
value, such as cell phone minutes, basic food items and household goods”
(goexplorer.org). Giving people a reward, or something they value in return for
recycling is the way to go. “Wecyclers have diverted more than 1,000 tons of
recyclable waste from landfills into productive reuse” (goexplorer.org).
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